Q1 The PSA Message

18. Digital Storytelling
18.Q1 Script for the animated video below


Digital Storytelling can be done through videos, podcasts, ebooks, timelines, narrated presentations, images, or many different interactive media.

You can use presentation tools or graphic organizers to organize your media and story, the plot, setting, characters, conflict or main point, and the resolution or final message.

This Quest explores Public Service Announcements as a persuasive Digital Story.

Key Vocabulary:

Public Service Announcement (PSA): The purpose of a PSA is to motivate a specific target audience to take an action based on the message.

Target audience: Your intended audience for your PSA, such as friends, parents of your classroom, your relatives, etc. 


1. To develop an appreciation for a Public Service Announcement (PSA) watch the following video from SchoolTube.

PSA Characteristics

2. With a partner or as a class, look at the following  list of PSA characteristics.

Take a position with a message (such as 'don' don't give your password to a friend, be careful what information you put in a chat room, don't be intimidated by bullying texts...)
Deliver ONE core message that is convincing (supported with facts, images, examples...)
Catch the attention of your intended audience with a clear message

Create a slogan that is memorable and stands out, easy to remember, or uses an image that catches attention

Watch the Short PSA's

3. Watch the short PSA's (created by students) that are embedded below and then discuss the questions provided in step 4. 


Choose Kindness 

Homework We're done --- Are you?


4. Questions:

  • What persuasive techniques are being used in both examples?
  • What is the message and call to action presented in both examples?

5. Identify a partner or small group to work with and use this  list of topics to select a topic ( PSAtopics.pdf ,  PSAtopics.doc gdoc file). Then talk with your Instructor about your topic idea. If you get stuck, check for ideas from this additional list of writing topics.

Completing this Quest

Once you have completed the 1-3 steps and have identified a topic you are ready to move onto the planning and practice for your own PSA.

Check off this Quest on your 21t4s Roadmap

I have completed this and am ready to tackle Quest 2


ISTE and Common Core Standards

ISTE Standards•S

1. Empowered Learner
a. Articulate and set personal learning goals, develop strategies leveraging technology to achieve them, and reflect on the learning process itself to improve learning outcomes
d. Understand the fundamental concepts of technology operations, demonstrate the ability to choose, use and troubleshoot current technologies, are able to transfer their knowledge to explore emerging technologies

2. Digital Citizen
b. Engage in positive, safe, legal and ethical behavior when using technology, including social interactions online or when using networked devices

4. Innovative Designer
a. Know and use a deliberate design process for generating ideas, testing theories, creating innovative artifacts or solving authentic problems

Common Core Standards

CCSS.ELA-Literacy.CCRA.W.4 Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.

CCSS.ELA-Literacy.CCRA.W.5 Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach.

CCSS.ELA-Literacy.CCRA.W.7 Conduct short as well as more sustained research projects based on focused questions, demonstrating understanding of the subject under investigation.